All The Ways We’ve Celebrated Law & Order: SVU’s 25th Season Ahead Of The Finale
The landmark 25th season of Law & Order: SVU is coming to a close, and we couldn’t let this record-setting occasion go by without some serious fanfare. As the season finale nears, we’re looking back on all the fun things that have been done, in New York City and beyond, to celebrate this milestone.
Olivia Benson Plaza
NBC’s 30 Rockefeller Plaza celebrated SVU 25 by transforming into Olivia Benson Plaza, honoring Mariska Hargitay’s iconic character.
Limited Edition Merch
We released two pieces of limited edition SVU 25 merch: an anniversary tee featuring Captain Benson and a Benson & Co. coffee mug — both of which sold out quicker than we could day “dun dun.” However, the fans asked and we listened: we’ve restocked the anniversary tee for a limited time only, available exclusively at the Wolf Entertainment shop until Sunday May 19th. Grab yours before they’re gone for good!
Benson & Co. Coffee Truck
Fans enjoyed coffee and tea from the Benson & Co. coffee truck and played SVU-themed trivia games at the popup.
SVU Friendship Bracelets
Fans were able to buy exclusive SVU-themed friendship bracelets from The Little Words Project, and proceeds benefited The Joyful Heart Foundation.
Empire State Building Lighting
Mariska lit the Empire State Building in the color teal in partnership with The Joyful Heart Foundation to bring attention to Sexual Assault Awareness Month and to celebrate the show.
MTA’s SVU MetroCards
The MTA released 50,000 specialty MetroCards featuring Mariska’s face, and made them available for purchase across Midtown Manhattan.
Entertainment Weekly Cover
Entertainment Weekly released a cover interview featuring Mariska and Ice-T where the beloved duo rewatched clips from the last 25 years and reflected on their experiences working on the show.
Watch the 25th season finale of Law & Order: SVU on Thursday May 16th at 9/8C on NBC, and stream episodes the following day on Peacock.